4 insiders at Harley-Davidson, Inc. (HOG) reported open-market stock purchases totaling $1,394,696 in recent weeks, according to filings with the U.S. Securities and Exchange Commission. The largest reported purchase came from NOVA DANIEL J (director), who acquired 40,000 shares at $24.57 on July 31, 2026.
Source: SEC Form 4. Option grants and tax-withholding sales are excluded.
| Date | Insider | Role | Shares | Price | Value | Source |
|---|---|---|---|---|---|---|
| 2026-07-31 | NOVA DANIEL J | director | 40,000 | $24.57 | $982,700 | SEC Form 4 |
| 2026-03-09 | Flees Lori Ann | director | 4,000 | $18.89 | $75,546 | SEC Form 4 |
| 2026-03-09 | Starrs Artie | director, officer: President & CEO | 15,000 | $19.10 | $286,500 | SEC Form 4 |
| 2026-02-27 | Masood Rafeh | director | 2,775 | $18.00 | $49,950 | SEC Form 4 |
Harley-Davidson, Inc. is a Consumer Cyclical company in the Auto - Manufacturers industry. It carried a market capitalization of about $2.7B, with shares trading near $25.31.
This article is automated factual reporting of public SEC filings, for informational purposes only. It is not investment advice, nor a recommendation, offer or solicitation to buy or sell any security, and reflects no opinion on the company. Figures are drawn from filings believed reliable but are not guaranteed. Always verify against the primary SEC filing and consult a licensed professional. Investing can lose value, up to total loss.