Harley-Davidson, Inc. (HOG) — Insider Activity & Signal

Consumer Cyclical · Auto - Manufacturers · Market cap $2.7B · $26.01 · 52-week range $17.09–$31.25

Recent insider buying

Open-market purchases reported to the SEC (last six months). Option grants and tax-withholding sales are excluded.

Date	Insider	Role	Shares	Price	Value	Source
2026-07-31	NOVA DANIEL J	director	40,000	$24.57	$982,700	SEC Form 4
2026-03-09	Flees Lori Ann	director	4,000	$18.89	$75,546	SEC Form 4
2026-03-09	Starrs Artie	director, officer: President & CEO	15,000	$19.10	$286,500	SEC Form 4
2026-02-27	Masood Rafeh	director	2,775	$18.00	$49,950	SEC Form 4

Financial health

Altman Z-Score 2.17 · Piotroski F-Score 6/9 · Cash $3.1B · Debt $3.1B

ClearOcean signal read

ClearOcean's model currently scores HOG as a watchlist-level signal (6/10), based on the insider, fundamental and risk data above. This is a factual model output, not advice.

Sources & further reading

Primary filings: SEC EDGAR — HOG Form 4
How ClearOcean reads insider activity

Last updated August 08, 2026.

ClearOcean is a software research tool, not an investment adviser or broker-dealer. This page aggregates public data (incl. SEC filings) for informational purposes only — it is not investment advice, nor a recommendation, offer or solicitation to buy or sell any security. Past activity does not predict future results. You are solely responsible for your decisions; investing can lose value, up to total loss of capital.